In recent years, nearly 20% of Americans over the age of 45 are suffering from Osteoarthritis (OA) and related joint diseases, with rates continuing to rise due to age-related comorbidities. To gain insight into the etiology of osteoarthritis, studies trace long-term trends associated with OA by using skeletal samples collected from the earliest records of OA to the present. Studies have shown that osteoarthritis has existed at low frequencies but, since the mid-20th century, the disease has doubled in prevalence. ^[1]

As worsening Osteoarthritis trends continually threaten to negatively affect joint health for many generations, individuals directly impacted create a considerable market demand for a joint health solution. As consumers become increasingly health-conscious, many seek to increase overall health by taking various supplements including bone and joint—as a preventative measure and to boost holistic health. Growth projections for the Global Bone and Joint Health Supplements Market are at a CAGR of 6.6% during the forecasted period (2019-2024), with North America holding a dominating share followed by Europe. The U.S. also has the maximum number of consumers who prefer joint supplements as preventive for OA. ^[2]

Traditionally, Over-the-counter relief such as Non-Steroidal Anti-Inflammatory Drugs (NSAIDs) are often introduced to pain relief. However, while NSAIDS are effective in reducing pain, chronic usage is often associated with risks such as heartburn, nausea, and constipation. ^[3]

To meet the unmet need of a natural solution to joint afflictions, Chenland has created JointAlive^® as a natural joint defender that provides fast-acting and long-lasting joint pain relief at a relatively small dose. Chenland has also officially launched a 60-day open-label study for JointAlive^®, to provide clinical results and reach scientific breakthroughs. Our goal is to continue to innovate, develop, and advance to discover the most safe, natural, and effective nutritional solutions that benefit overall health by using breakthrough scientific research and clinically proven formulations.